Damage related to cybercrime is projected to hit $6 trillion annually by 2021. How about that for a start to this look on online security and privacy going into 2020?
In this post we are going over how our privacy and security is looking like going into 2020, what is improving, what’s a big danger, and how can we protect ourselves better whether individuals or businesses.
The Biggest Privacy Change in 2020 – California Consumer Privacy Act
Perhaps the biggest benefit of the CCPA compared to the GDPR is that with GDPR you have to consent for data use. Meanwhile, with CCPA, you can deny companies the right for them to sell your data.
Ultimately, if you were not to consent for data use in Europe, the majority of sites that we want to use wouldn’t work making the law useless in many ways, as it doesn’t allow us to use the sites we want to use. CCPA isn’t like that.
The great thing about this specific California Consumer Privacy Act is that it allows consumers to go after companies. Rather than just the regulators. This increases the efficiency of the law as regulators can’t go after everyone that doesn’t follow the law. And people in California love to do sue.
And that’s why this is going to be the biggest privacy change in 2020.
It will make companies more accountable because anyone can sue anyone.
Although a big limitation of this law is that it’s only a state law right now and does not apply to all types of data. But considering 40 million people live in California, the majority of businesses will have to apply to it. And most will likely do so around the entire US. It’s already expected that the majority of states will apply something similar at some point in 2020.
The law was written in around a week. Thus it does have a lot of limits. Creating a lot of loopholes for businesses, but those will be expanded on as time goes on.
erms and Conditions will get easier in 2020
Companies aren’t going to stop collecting your data in 2020. But you can expect a lot of the terms and conditions to get easier in 2020. Allowing you to understand better what data you are giving away.
More Data Breaches Will Happen
As of 2018, security breaches have already increased by 11%, and this number is expected to rise in 2020.
The increase doesn’t have much to do with security getting worse, but rather with the fact that there are more services than ever. And that we are becoming a cloud-based society. However, with the growth of 5G in 2020, this number will only increase.
The worst part of this? It on average takes 206 days to identify a breach. And companies don’t like to share this data either. NordVPN took a year to do so after pressure when somebody found out. Meanwhile, the data of 500 million users was breached in a Marriott-Starwood data breach 2014 attack, and that wasn’t revealed until 2018.
Should We Worry About Online Security and Privacy Going into 2020?
Media without a doubt intensifies the topic of data.
As far as your personal information goes, your neighbors spread more sensitive information about you to others, and most people never think about that.
When it comes to data collection, in most cases, humans aren’t looking at it.
Facebook doesn’t care about you over a billion other people.
For instance, what Facebook does it that it collects data from its users, and with the use of powerful algorithms that data starts making sense to the point that ads of things you just thought about starting appearing. People think it’s your microphone listening to you but in reality, it’s just algorithms fueled by billions of data points from many users combined that understand users and their psychology.
Data allows for algorithms to predict what you are going to think of based on how you are behaving.
Should we be worried about that? In most cases not.
While the EU and the US don’t have any bulletproof privacy laws, there are enough laws and pressure to prevent companies from taking data collection a step extra. But the real issue is that a lot of regions around the world don’t have any form of protection laws to protect people.
In Africa, loan apps use data to harass users to get them to pay their loans at ridiculous markup fees. They can find out your phone number, send messages to others, and know your location. And that’s the real danger of data.
Imagine everyone in your contacts getting a message about you being in debt. That’s sensitive data.
If data was used to charge you more for airplane prices based on your behavior, or your travel insurance went up based on whether you can afford it or not, judged by the places you go to as you travel, that’s where data collection can become a real problem.
And this is already happening in many countries around the world that don’t have any laws to prevent this from happening. Whether it’s done by 3rd parties or the government.
China is a great example of the issues that online security and privacy can face in the future.
Citizens in China are classified based on surveillance mixed with data.
And that’s where data and the lack of privacy becomes a real issue.
Thinking That a VPN Will Protect You on the Internet Is an Online Security and Privacy Threat
There’s a big misconception caused by false advertising of VPN services that they will protect you on the internet. This often results in you, in reality, having much poorer security and privacy online as you might be doing things that you perhaps wouldn’t if you knew you weren’t fully secure.
See, while VPN services offer encryption and change your IP address which is important as far as security, they do not eliminate browser fingerprinting that we covered previously.
Browser fingerprinting? We recommend you read more about it but simply explained, it’s your browser (websites you are using) being able to identify you based on a set of data points such as your screen resolution or OS version.
If you are using a VPN to stay safe on the internet, but allow browser fingerprinting to happen, you are unfortunately under the illusion that you are safe.
What Can You Do to Increase Online Security and Privacy Going Into 2020?
Online security and privacy going into 2020 starts with checking have there been any data breaches on the accounts you use.
Have I Been Pwned is a great site to check as it compares your emails against databases of known breaches.
After you do that, as far as direct threats to you, 92% of malware is delivered by email. Meanwhile, 48% of that malware is delivered in doc files.
Perhaps it’s a great idea not to click on doc files from people you don’t know.
If you are looking for privacy on the internet, even though we said that a VPN won’t provide you with privacy, it does aid towards it as an IP change. Whether through a proxy or a VPN is an important step towards safety.
But you also need to remove browser fingerprinting if looking for full safety. Especially if in places like China without privacy laws. Places where you can get punished for doing something against the “interests of the state.” And that’s where Kameleo comes in.
Kameleo is the most advanced browser fingerprinting removal tool. And the reason for that is that instead of removing fingerprinting, it spoofs them.
That allows for websites to not see you as suspicious and to work properly.
It’s also a great tool for automating your browser while staying anonymous. And for developers to test out websites with different parameters, as since you can spoof fingerprints with Kameleo, you can also customize them for your own needs. For instance, you can make a website see that you are using a macOS while in reality, you are using a Windows 10 device.
These are just some of the tips as far as keeping online privacy, and you can read more about it on our blog, whether you want to protect your business online or just want to protect yourself from browser fingerprinting.
You Can’t Have It All
Issues start when data is abused. But it’s also important to remember that data use although portrayed like that in the media, isn’t all bad.
Data can fuel growth and can help prevent bank fraud.
And nobody wants to lose money, right?
Google tracks our location, but if it didn’t we wouldn’t know where there are traffic jams.
…And we all want to know what way we shouldn’t drive.
Everything comes at a price.
When it comes to services that make our life easier and are free, that price is paid with privacy.
We just have to choose where it makes sense to stay protected, and where it benefits us to share data.